LBV is an eco-tourism startup located in Santiago, Chile, best known for its cycling tours and adventure treks. The owners, Peter and Joel, founded the business as a way to showcase their “beloved city in an ecological and unpolluted way”. While studying abroad in Santiago in the spring of 2019, I joined the team as an internal/corporate strategy intern.

Research potential for expansion in the following sectors: luxury tourism and the meetings and events industry (MICE).

The Strategic Approach

Desk Research & Industry Outlook

Examining best practices and benchmark examples both globally and on a regional level, helped me to understand the major opportunities and challenges across the two industries.
Stakeholder Interviews

Interviewing internal stakeholders such as the founders, head of operations, and on-the-ground tour guides served as a useful method of understanding limitations and areas of growth within the company. Talks with external stakeholders such as vendors and partners also provided valuable perspectives.
Final Analysis & Recommendations

The final outcome of this project was a comprehensive handbook with next steps and how-tos for success in expansion into luxury tourism and meetings and events.